Healing that goes beyond skincare
Sharing is an important part of who we are. While we certainly take pride in sharing our knowledge of after sun healing, we like to go beyond what is expected of us.
Throughout the development of our products, we have worked extensively with bio-chemists and doctors. Although our corporate team has a generous women population, the back end team was predominantly male.
This, we felt, was rather odd, especially because women own the majority of the customer base when it comes to skincare and beauty! And yet, the makers were largely men. It got us thinking: if this was the way things were in urban areas, the rural head count would be less inspiring.
The decision came to us easily: we would do our part in enabling the underprivileged. That way, we would not only provide people with healthy skin but also with healthy growth opportunities.
In the pursuit of this cause, we have partnered with the Purkal Youth Development Society (PYDS), an NGO nestled in the Himalayan foothills, and dedicated to transforming the lives of the underprivileged. PYDS works in a holistic manner to change the lives of students with potential, from severely lacking backgrounds, primarily girls. In their mission to create change agents for the future, PYDS adopts an education centered on Life Skills so that their students get training for adequate employability through their tenure at school. After graduation, they are supported for an additional 3 to 4 years through the On-To-Life Program wherein they receive interest-free loans for college education.
We pledge 1% of every bill to go towards supporting PYDS so that they may continue their crucial work towards bettering the lives of thousands of children.